Our Mission
As sports gambling grows in popularity and legal acceptance across the United States, Orb was created to exposed fraudulent behavior from bad actors and to educate users on the reality of being statistically profitable.
Ethan Borsook - CEO, Cofounder
Andres Benites - COO, Cofounder
What we built
- A year-round data distribution platform delivering NFL, NBA, and MLB predictive insights via Python models.
- A content pipeline producing 4 podcast episodes, 56 short-form clips, and 224 social media posts per month - driving 55K recurring monthly views.
- A cross-functional team spanning content, product, production, and promotion. Recruited and managed from the ground up.
- An org structure built on vesting equity tranches to drive contributor alignment and long-term retention.
